Innovation and Marketing to Grow Your Landscape Business | Knowledge College Session

Miller will unpack the specifics of Peter Drucker’s popular quote on Innovation and Marketing: “Because of the nature of business, it has two and only two functions, innovation, and marketing. Innovation and marketing make money everything else is a cost.”

Thank you, Mr. Drucker.

You’ll learn the specifics of innovation and marketing with an emphasis on implementation in your day-to-day landscape operations. Go away with not only ideas and inspiration - but the templates and checklists to manifest innovation and marketing into your business.

Innovation creates "wow" with order. Order, because without the systems to make the innovation stick, there’s no lasting transformation. Miller will teach you how to create, “sticky systems” that create order. Innovation is about the pursuit of 'wow!'

Of course, "wow" for your clients, but also create "wow" for your coworkers and you, the business owner. With the mindset of, “Your business is the product,” you can create a lifestyle business everyone loves to be a part of.

Marketing creates clients for life. Another Druckerism Miller will explore: “The sole purpose of business is to create and keep customers.”

Miller’s definition of marketing: Making your work known. If your business is “the best kept secret,” that's not a compliment. It means you do good work, but your marketing stinks – no one knows about you.

Learn to fix this cash-crushing-conundrum. With a focus on direct response marketing, you’ll get the strategies to make your work known – to both your prospects.