Education

Miller will unpack the specifics of Peter Drucker’s popular quote on Innovation and Marketing: “Because of the nature of business, it has two and only two functions, innovation, and marketing. Innovation and marketing make money everything else is a cost.” Thank you, Mr. Drucker. You’ll ...

Urban trees commonly suffer from high mortality rates and infrastructure conflicts due to improper species selection. This can lead to a loss of tree benefits and an increase in the associated maintenance costs. The Florida Trees website provides recommendations that assist the user in ...

Learn about how artificial intelligence software could be used by landscapers and gardeners, now and in the near future. Session Leaders will present work in modeling native plant habitats based on historical datasets; new web and mobile apps powered by geographic and visual A.I. for ...

Andrew Koesser, Ph.D., works with industry professionals to help keep Florida’s urban landscapes green and vibrant while preserving the state’s natural systems. This session will address strategies for tree pruning and risk assessment to create sustainable urban canopies, improve tree ...

In any thriving business, the role of a crew leader is pivotal. This presentation delves into the critical task of nurturing outstanding crew leaders who are essential for delivering exemplary customer service. It will also explore proven strategies and actionable steps designed to ...

Creating a unique brand that customers love and trust is key to a successful concept. Visual merchandising, activations and special events celebrate your brand and create opportunities to stimulate senses and embrace your brand's personality. Together, attendees will explore ideas and ...

This insightful session is tailored for leaders and HR professionals in the green industry who are committed to shaping the future of their organizations. Explore innovative strategies to nurture top talent, ensuring a sustainable pipeline of leaders for generations to come. In today's ...

As water quality and resources decline, how do we maximize the water inputs that we have? This session will cover factors that affect water movement in soil and solutions to improve distribution throughout the soil profile using surfactants. Research will also be presented demonstrating ...

From casting to scripting to setting the stage, the green industry and theater arts have more in common than you might expect. Join Liz Lark-Riley, Mahoney's Garden Centers' customer experience director, to learn how she translates the principles used to create captivating performances ...

Key factors such as design intent, site characteristics, and time of year are taken into consideration in making bedding plant selections for the year around gardens at Walt Disney World Resort. Identifying the season or seasons of peak performance for crops is essential to meeting the goal ...

Implementing best management practices for heat and chemical safety is crucial to ensuring a safe working environment. This session will provide guidelines companies should follow in the proper handling of chemicals, ensuring proper ventilation in work areas, and implementing ...

Running a thriving landscaping company is a dream come true, but the real challenge lies in building a dependable team. This 90-minute session will unravel the art of finding, hiring, and retaining top-tier employees. Say goodbye to the revolving door of unreliable workers and discover the ...

Join us for an enlightening session tailored for owners and entrepreneurs, focusing on transformative marketing strategies within the green industry. This session will dive into the fundamentals of crafting a simple and strategic marketing plan that increases revenue. Discover ...

With Florida's rich ecology, there is an amazing amount of insect diversity. Unfortunately, some can cause serious problems in the ornamental landscape. This session will cover those key pests and the native beneficials that can help control them. It will also explain how to select ...

From plant production to brick-and-mortar, LiveTrends’ team continues to develop and improve the customer journey and provide innovative solutions to successful merchandising. In this session, Meredith Rhein, manager and buyer of LiveTrends' flagship retail boutique, will share ...